Suit Avenue sells suits for cheap. But that doesn’t mean they are cheap suits. They cater to people with a budget and still want to look and feel sharp. It was important for us to capture that essence in their storefront.
Build value without being ostentatious. The challenges faced with a suit clothier is balancing the line between professional and feeling sharp versus over the top high fashion product lines. In this case we offset the rich imagery with obtuse UI outlines to be more friendly.