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VISION

Bring the existing Hulu living room (10ft Experience) application on the new Apple TV — since we are a launch partner — by integrating with Apple's UI and design components to feel more modern and native to the Apple eco-system.

CHALLENGES

Tech constraints, timing and limited information due to the hardware secrecy provided significant challenges in being ready for launch when Apple TV's new hardware dropped. We made it on time with a complete application experience with bits and pieces of polish to come in incremental versions.

 

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Hulu has a better day one Apple TV app, thanks to an interface that actually lets you dig down into its library in a familiar way...
— 9to5mac.com